by Wayne Friedman
Four senior CBS advertising executives have received promotions recently, including two thirty-year veterans: Linda Rene, now evp, prime-time sales and innovation, and Dean Kaplan, … Read the whole story
by Joe Mandese
This story begins with a team of geospatial intelligence experts poring over satellite images on a computer screen. I wasn't in the room, but … Read the whole story
by Wendy Davis
Major broadcasters are asking an appellate court to hold off deciding whether to lift an injunction against FilmOn X until after the Supreme Court … Read the whole story
by Wayne Friedman
Paul Lee, president of ABC Entertainment Group, says ABC is No. 1 when it comes to C3 ratings (commercial ratings plus three days of … Read the whole story
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by Thom Forbes
New products may indeed be the rocket fuel for growth and expansion for an enterprise but when it comes to consumption, Americans tend to … Read the whole story
by Wayne Friedman
Pasadena, Calif. -- NBC is looking to change its typical midseason results in 2014 -- with the Sochi Olympics in February and the continuation … Read the whole story
by Sarah Mahoney
The intersection between New York's fashion crowd and the National Football League is usually nonexistent, but the coming Super Bowl looks to be a … Read the whole story
by Steve McClellan
Pivotal Research just issued a report forecasting 5% organic revenue growth for the major industry holding companies. Interpublic Group will lead the way on … Read the whole story
by Karl Greenberg
The industry spent roughly $20 million pitching non-combustible products in the U.S. between June and September last year. The spend was divided among print … Read the whole story
by Karl Greenberg
The new campaign centers on a TV and Web spot called "Fly by Night," whereby a rakish guy steps onto the ledge of his … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
From the Having-Your-Cake-And-Eating-It-Too Department: The NFL is now requiring the network that wins its “Thursday Night Football” package to simulcast those games on the … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
With Nielsen poised to begin delivering tablet and mobile ratings later this year, the networks now shopping for new half-hour and hour-long shows could … Read the whole story
COMMENTARY
by Ran Sarig
What is real-time marketing? I'll get to that in a moment, but it's not about dunking cookies in the dark. With the Super Bowl … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Getting one branded game right is hard enough. but actually establishing a franchise in advergaming is almost unheard of. Volkswagen appears to have pulled … Read the whole story
COMMENTARY
by Carol Krol
In my last column, "Content Reigns Supreme," I talked about how "creating branded content is not easy, but when done well, it shines." To … Read the whole story
COMMENTARY
by Joseph Jaffe
In a previous Online Spin, "The Opportunity Cost of Inertia," I wrote about a keynote I delivered to a room filled with senior brand … Read the whole story