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Ad Revenue Up 30% For Puppy Bowl, Cats To Hang Out In Sheba VIP Suite

Ad revenue is up 30% from last year's total for The Puppy Bowl, Animal Planet's 10-year-old alternate programming to the Super Bowl -- with nine sponsors, 3 more than in 2013. The newest is AT&T. Also new is a move to appease the cat lovers: a VIP suite sponsored by Sheba cat food, where felines will be around.

Read the whole story at Advertising Age »

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