Its telecast of the Grammy Awards grabbed all the headlines, but CBS did something else of note on Sunday night: It devoted 15 minutes of its prime-time real estate to … Read the whole story
Comcast's NBCUniversal tallied strong ad revenue in the fourth quarter of 2013, due to strong viewership of its broadcast TV shows. Specifically, NBCU's broadcast … Read the whole story
Altering its brand name so its graphic look reflects more TV-style programming, Sundance Channel now becomes SundanceTV, a network owned by AMC Networks. Read the whole story
Tim Halloran, president of Brand Illumination and author of a new book, tells "Marketing Daily" where Super Bowl ads typically fumble. They may be … Read the whole story
Both advertising-supported video-on-demand (VOD) services and subscription video-on-demand service can claim some victories among consumers. Read the whole story
And while the Nielsen survey predicts an increase in overall Super Bowl spending, the National Retail Federation is estimating a slight dip, with fans … Read the whole story
Themed "Everybody Wins," the new effort focuses on what funds generated by lottery tickets do for schools. The TV spot stars the Gibson Group … Read the whole story
Big booms, puppies and football stories are the Super Bowl themes of the day. Let's launch! Read the whole story
The Yellow peanut M&M typically plays sidekick to the Red plain M&M but during this year's Super Bowl ad, Yellow takes center stage. And … Read the whole story
Clearly, advertisers are going to tap into the immense reach of the Super Bowl ad for a long time to come, despite these numbers. … Read the whole story
Every two years, TV advertisers still get hyped about the broad reach and opportunity of the Olympics. They also worry about the games' unpredictability. … Read the whole story
What exactly is going on with traditional news organizations and their slew of digital video acquisitions and partnerships? Here are some 2013 news headlines: … Read the whole story
January, the midpoint of the broadcast year, is the time when we begin the migration from focusing on this year's schedule to our first … Read the whole story
We've measured Super Bowl viral ad success since 2009, finding both surprising and expected winners. Last year, the big winner was Toyota's "#WishGranted," which … Read the whole story