TVBlog
"The Waltons" used to be referred to as iconic, but I'm not sure if that's true anymore. I can't help but wonder if are there any millennials out there who … Read the whole story
"Cosmos: A Spacetime Odyssey", Fox's 13-part science series that is also running on National Geographic Channel, has Samsung Galaxy and Chrysler as its official … Read the whole story
A year after introducing a programmatic TV audience-buying platform, AudienceXpress is beefing up its targeting features, striking deals with leading consumer audience segmentation sources … Read the whole story
Moving to enlarge its digital business efforts, growing TV station company Nexstar Broadcasting Group has agreed to buy digital publishing platform Internet Broadcasting Systems … Read the whole story
Ace Metrix's 2014 Blackbook edition, which reveals how well the TV ads of 1,400 brands across 33 categories stacked up in 2013 versus 2012 … Read the whole story
"What's remarkable about [Netflix and Pandora] is that they've made it into the top 100 brands that we measure [in a relatively short time]," … Read the whole story
To promote its 10-day TRY-IT challenge, Lean Cuisine went straight to the mouths of adorable kids to get their take on diets. It's reminiscent … Read the whole story
Do you have a friend who's a poor influence on you, one who causes you to take a giant leap from your comfort zone … Read the whole story
I love upstate New York. Ms. Brown M&M can't score insurance from the GEICO gecko. Let's launch! Read the whole story
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It's deliciously fitting that Matthew Weiner, the exacting creator of "Mad Men," chose designer Milton Glaser to create the promotional poster for the AMC … Read the whole story
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A new effort, TAPP ("TV app"), from former NBC senior executive Jeff Gaspin and former CNN senior executive Jon Klein, intends to offer programming … Read the whole story
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Political marketing to young voters is big business. One report suggests that parties spent more than $100 million marketing to youth groups in 2010. … Read the whole story
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Check out any Fantasy Football message board, blacktop pickup basketball court, or "Call of Duty" battlefield, and you'll see the flourishing of an often-misunderstood … Read the whole story
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Imagine being able to receive real-time data about the type of content an online ad is being displayed next to. Or learning within seconds … Read the whole story
