TVBlog
In an ironic turn, the network that specializes in original programming with a retro flair tonight is doing something nostalgic in the digital space. The result promises to be a … Read the whole story
U.S. advertising spending barely inched up in 2013 over the previous year -- all due to the lack of big Olympic or political advertising … Read the whole story
Glenn Derene, electronics editor for "Consumer Reports," tells "Marketing Daily" that scores were particularly low when it came to perceived value. "When you factor … Read the whole story
Some good news for two traditional TV news platforms -- viewership rose in 2013 versus the year before. The combined three commercial broadcast evening … Read the whole story
Longtime Turner senior advertising executive Greg D'Alba is departing as head of advertising sales for CNN with Turner Entertainment advertising chief, Donna Speciale, taking … Read the whole story
Turn on Wednesday announced upgrades to its marketing platform, including the addition of mobile and video "Deal ID" partners. The company has tapped Google's … Read the whole story
Programmatic video ad platform TubeMogul is the latest ad tech company to make a bid to go public. The company on Wednesday filed its … Read the whole story
The campaign, via AOR Leo Burnett, launches Thursday during the NCAA Dayton Flyers vs. Stanford Cardinal game with a 30-second spot. The ad comprises … Read the whole story
Thanks to Ellen's Oscar-selfie-seen-round-the-world and countless other cultural references, Twitter's public presence has become the envy of marketers everywhere. A new report notes that … Read the whole story
"The reaction has been incredible," Christina Lively, H&R Block director of brand strategy and integration, tells "Marketing Daily." "We set out to surprise and … Read the whole story
The latest TV spot for the Illinois Office of Tourism features the state's unofficial spokesman -- a miniature Abraham Lincoln -- being rendered speechless … Read the whole story
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Social media and TV are good, but on-air promos are three times better -- especially for getting people to watch new shows. A new … Read the whole story
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In South Korea, the best noise on TV and video screens these days is one of slurping, chewing, and gnashing. Growing audiences there are … Read the whole story
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TV stations will likely be sitting around in 2020 wishing they had addressed the issues aggressively instead of hoping that "tweaks, critiques and another … Read the whole story
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Advertisers and video providers, take note: The younger generation spends more screen time watching online video sources than TV, according to new data from … Read the whole story
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Local media is very similar to libraries. If someone dares even question asking both customers to leave a library an hour earlier to save … Read the whole story
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The Pew Research Journalism Project's 2014 report sees a marked spike in online video news watching, but can't figure out where the profit is … Read the whole story
