by Wayne Friedman
FX Networks has signed a major multiyear million-dollar advertising/marketing deal with MillerCoors. The three-year pact will give MillerCoors "official beer" status on FX, FXX … Read the whole story
-
by Wayne Friedman
Nearing its final days as a separately traded public company, Time Warner Cable posted slightly higher revenues in the first quarter -- with virtually … Read the whole story
by Larissa Faw
Crispin Porter + Bogusky (CP+B) shoots and scores a championship franchise. The agency's LA office will develop the creative campaign for the next edition … Read the whole story
-
by P.J. Bednarski
HBO series and other content will be available on Amazon Prime Instant Video starting next month, and HBO Go will be added to Fire … Read the whole story
by Steve Smith
The Weather Channel launches a radical redesign of its popular iPhone app. With a new feed-like interface and additional features, the app has also … Read the whole story
by Karlene Lukovitz
Each Monday between April 21 and May 26, Honeycomb's Instagram page, @HoneycombCereal, will announce a new challenge. Fans can enter by uploading their photos … Read the whole story
-
by Amy Corr
The latest ad from State Farm's "Born to Assist" campaign features NBA player Chris Paul and his longtime friend Stephen Curry, who has a … Read the whole story
-
by Amy Corr
Guitar Center launched "The Greatest Feeling on Earth," a TV spot starring Questlove as the brand's first artist ambassador. This is the first time … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What's the opposite of binge viewing? Whatever that is, I seem to be doing it. I'm not talking about watching one show at a … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
At its heart, the Aereo case is about the ability of those that benefit from the status quo to protect their business models and … Read the whole story
COMMENTARY
by Gabriel Lewis
This year's NewFronts will be all about highlighting scarcity in premium video. While there's still something of a learning curve when it comes to … Read the whole story
COMMENTARY
by Rich Routman, Op-Ed Contributor
While some advertisers are now pursuing a video-neutral advertising strategy, in which all video impressions carry similar value, most of the incremental dollars shifting … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A new report from Unruly Media says most of those super expensive commercials in the Super Bowl were super fails in one way: Consumers … Read the whole story
COMMENTARY
by Will Kassoy
Much of the growth in mobile video has been driven by the YouTube generation - some 40% of all YouTube's traffic comes from tablets … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Online video purveyors are coming up with ideas, new and apparently old, to serve a growing audience. Now AOL and Miramax will team to … Read the whole story