Tonight, BBC America will telecast "Weird Science," a 1985 comedy about two gangly high school nerds equally obsessed with technology and girls. I would never refer to HBO's delightful new … Read the whole story
The U.S. advertising market will continue to have a strong year. MoffettNathanson Research maintains its estimate for the U.S. ad market, climbing 6.2% this … Read the whole story
FreeWheel and AOL's Adap.tv on Thursday announced a partnership that will see Adap.tv's demand-side platform (DSP) integrated into FreeWheel's "FourFronts" private marketplace. The deal … Read the whole story
"Boost wants to be top of mind with consumers, and this will help the brand do that," Peiti Feng, director of brand strategy and … Read the whole story
DirecTV has been using Turn's demand-side platform (DSP) to bring programmatic buying in-house, according to a Turn blog post and video featuring Clay Fisher, … Read the whole story
Some 28% of recorded TV shows are never watched, with around 33% of younger TV consumers -- those 16 to 34 years old -- … Read the whole story
Most advertisers running "integrated" cross-platform campaigns are wasting their money, according to a new report from Nielsen. The results such efforts produce are little … Read the whole story
According to a recent Nielsen report, while advertisers are looking for primetime ad space, the real opportunities lie with the viewers, who continue to … Read the whole story
During the first dot-com bubble, almost every ridiculous idea could find funding and enthusiastic backing, until everybody discovered there were a lot of bad … Read the whole story
While the World Cup is still two weeks from kick-off, brands have been battling online with tournament-themed advertising for a while now. In fact, … Read the whole story
Brothers and sisters, I'm here today to set you free. I am giving you express, written permission to not give a crap about soccer … Read the whole story
The viewability problem, once confined to nervous conversations at online video conferences and high-minded discussions on sites like this one, has found a life … Read the whole story