by Joe Mandese
Two days after announcing a startling plan to introduce mathematical modeling to estimate nearly half the viewing in its national TV audience sample, a … Read the whole story
by Wayne Friedman
A weak TV upfront ad market is not worrying TV network executives. Many media analysts are also projecting that TV's quarter-by-quarter scatter advertising markets … Read the whole story
by Wayne Friedman
National TV's current advertising concerns are not coming at the hands of online advertising, according to one analyst. Pivotal Research notes that the national … Read the whole story
by Tyler Loechner
The amount of pre-roll video inventory available for programmatic buying increased 14% from Q1 to Q2 2014, and much of that growth was driven … Read the whole story
by Joe Mandese
In a freewheeling conversation that touched on everything from the role of ad agencies and the adoption of programmatic media-buying systems to the emergence … Read the whole story
by Tanya Gazdik
Voya Financial, formerly ING U.S. Inc., is launching a consumer marketing campaign that marks the company's final step in rebranding. Voya is an abstract … Read the whole story
by Gavin O'Malley
Vevo has named David Rice to the new post of chief product officer. Reporting directly to Vevo President/CEO Rio Caraeff, Rice will oversee product … Read the whole story
by Sarah Mahoney
Usually, NPD Group's Karen Grant tells "Marketing Daily," companies work with larger fragrance companies, such as Interparfums or Procter & Gamble, to handle their … Read the whole story
by Erik Sass
As media consumption habits continue to evolve, magazine publishers big and small are embracing online video to stay relevant in a media landscape increasingly … Read the whole story
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by Amy Corr
Sure, Gillette's new Flexball razor can play a piano, but does it leave users with a smooth nick-free shave? The brand's agency, Grey New … Read the whole story
by Tyler Loechner
Programmatic video ad platform TubeMogul on Friday announced it has been named a certified partner of Nielsen's mobile Online Campaign Ratings (OCR). Starcom MediaVest … Read the whole story
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by OMMA Editors
It's the time of year when the editors of MEDIA and OMMA magazine begin considering candidates for their annual Agency of the Year awards, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Live programming, a growing TV "category," could include more live marketing messages in the near future. We are talking not about live branding and … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The State Department now has an easily accessible video on YouTube that shows would-be martyrs just how bloodthirsty their comrades can be. There is … Read the whole story
COMMENTARY
by Justin Evans
The television industry right now is very lucky. It is being challenged by a host of technology and business innovations shorthanded with the term … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
ESPN's John Skipper says he's not worried that millennials will cut the cord for good, and he's probably right. Sports keep broadcasters and ESPN … Read the whole story
COMMENTARY
by Mallory Russell
The NFL regular season kicks off this week with a game between Green Bay Packers and the Seattle Seahawks. To celebrate the beginning of … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Federal Communications Commission Chairman Tom Wheeler said today what many consumers already know -- the market for broadband isn't competitive. But Wheeler didn't offer … Read the whole story
COMMENTARY
by Mike Donahue, Op-Ed Contributor
Big data is not a shiny new toy...not the digital flavor du jour. That said, with Big Data, I think there is a lot … Read the whole story