Sure, Gillette's new Flexball razor can play a piano, but does it leave users with a smooth nick-free shave? The brand's agency, Grey New York, partnered with production company First Avenue Machine, rented out the Hammerstein Ballroom and built a rig that hooked 88 Flexball razors to a baby grand piano. Composer Son Lux wrote an original score which he played on the customized piano. It sounded flawless, but hey, what do I know about piano-playing razors? Watch it here.
Call For Submissions: Agency Of The Year.
It's the time of year when the editors of MEDIA and OMMA magazine begin considering candidates for their annual Agency of the Year awards, so if you've got any organizations -- or people -- you want to nominate for the following categories, please send them to email@example.com.
MEDIA Agency of the Year
OMMA Digital Agency of the Year
Agency Holding Company of the Year
Social Agency of the Year
Search Agency of the Year
Mobile Agency of the Year
Creative Agency of the Year
Client of the Year
Supplier of the Year
Executive of the Year