by Joe Mandese
Citing greater accuracy and transparency as well as competition in the local TV audience measurement marketplace, Walt Disney Co.'s ABC Owned Television Stations Group … Read the whole story
by Wayne Friedman
A worldwide survey of media executives found that 4K TV -- so-called ultra HD TV -- will be "mainstream" within five to seven years. … Read the whole story
by Wayne Friedman
Amid all the NFL off-field TV coverage over the Baltimore Ravens' Ray Rice, on-field TV viewership for the league in the first week of … Read the whole story
by Wendy Davis
In a blow to Fox News Network, a federal judge has ruled that television monitoring service TVEyes makes fair use of Fox News Network's … Read the whole story
by Laurie Sullivan
Adobe has released upgrades to its Primetime Digital Rights Management platform that bring content protection across apps on connected devices like set-top boxes and … Read the whole story
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by Amy Corr
Land Rover wants to send you to outer space. Gillette razors tickle the ivories. Let's launch! Read the whole story
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by Amy Corr
An ad for Science World is "Positively Painful" for viewers to watch, given what life deals the main character in a matter of seconds. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Before the Supreme Court's Aero ruling in June, CBS said that if Aereo won, it would turn into a cable network. An Aereo win … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Football, the biggest sport in the U.S., continues to bring in major ratings via gridiron action on the TV screen. But some off-the-field activity … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
NEWS ITEM: A recent "Good Morning America" interview with supermodel Gisele Bundchen and Olympian Lindsey Vonn about their new Under Armour advertising campaign was … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Programmatic advertising has become widespread in display ads, and is poised to make deeper inroads into video and TV. Already, 84% of ad executives … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
No matter what audience you are trying to reach next Sunday, the Sunday after, and every Sunday between now and Christmas, those people ARE … Read the whole story
COMMENTARY
by Eric Korsh
While digital distributors and studios are copying the formats of cable and broadcast networks, the latter are largely ignoring the ascension of digital originals … Read the whole story
COMMENTARY
by Gary Holmes
For about a week this summer, my Facebook news feed was consumed by posts on just two subjects: people pouring ice water on their … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Brand marketers spend thousands of dollars developing content, but they don't know for certain whether it will drive conversions. Content marketing isn't new, but … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
A recent survey of media buying agencies, conducted by Strata, found that 45% of those polled are more interested in digital/online video than they … Read the whole story