TVBlog
Maybe I'm old-fashioned, but the quality and permissiveness of some of the publicity materials I have received recently from various media companies are pushing the boundaries of good taste (to … Read the whole story
Big Data just got much bigger at AOL. At its second annual "Programmatic Upfront" event in New York on Monday, AOL announced the launch … Read the whole story
Fox finally had something to cheer about for the first week of the TV season -- a strong Sunday for the start of its … Read the whole story
Media and marketing deal-making nearly tripled its dollar volume in the third quarter of this same period a year ago. In tracking 657 merger … Read the whole story
YP (formerly YellowPages.com) works to bring local consumer insight to national brands through an offering that analyzes the effectiveness of a national brand spend … Read the whole story
Dos Equis will bring an immersive one-of-a-kind virtual reality "Masquerade" experience to bars across the U.S. This virtual reality experience will allow fans to … Read the whole story
Per a new pact, MSN will now feature both video and news content from The Huffington Post, Engadget, TechCrunch, StyleList, and other AOL properties. … Read the whole story
"They're not zealots in any way," Needle president and COO Scott Pulsipher tells "Marketing Daily." "They are, in fact savvy, in terms of technology … Read the whole story
Geico has launched a new advertising campaign under the "It's what you do" umbrella. The debut ad has a Halloween theme, playing off the … Read the whole story
- COMMENTARY
So what if we got it all wrong? Maybe more money than realized will land on traditional TV than on digital services in the … Read the whole story
- COMMENTARY
I recently delivered a keynote in Amsterdam at SpotOnTV2014, the Dutch association of TV sales houses. Obviously, many speakers represented TV networks or TV … Read the whole story
- COMMENTARY
With Apple's newest operating systems and Apple Watch, we now have users who are potentially using five devices (Apple Watch, iPhone, iPad, Mac, and … Read the whole story
COMMENTARYVideo was the name of the game at last night's Programmatic Upfront event hosted by AOL, which I guess should be expected from an … Read the whole story
- COMMENTARY
Conde Nast Entertainment President Dawn Ostroff learned a lot while running The CW, and she's using that experience to inform the fledgling online video … Read the whole story
