When Fox reality series "Anchorwoman" came to the air in 2007, the negative reaction was so strong that it was easy to conclude that you wouldn't be seeing more reality … Read the whole story
Cable television has made gains on broadcast in many business metrics -- but not when it comes to local syndicated TV programming. Locally based … Read the whole story
A marked slowdown in the last quarter of 2014 occurred in the U.S. advertising market. National broadcast TV spending was down 2% to $4.8 … Read the whole story
The reaction to President Barack Obama's State of the Union address remains mixed. While the Entertainment Software Association applauded the inclusion of cybersecurity and … Read the whole story
The rise of programmatic advertising has created additional pressure on marketers to make audience data actionable, per a white paper that illustrates the daunting … Read the whole story
"This has been building for some time, and it's because marketers are finally understanding that it's not so much what mom does or what … Read the whole story
Premiere Networks named Scott Shapiro vice president of sports programming. Shapiro will oversee sports programming and content, including the Fox Sports Radio Network, a … Read the whole story
Game time lets brands capitalize on product-related search terms in the weeks and days leading up to the Super Bowl. Some 70% of game-related … Read the whole story
"During qualitative research we learned it was okay to talk about menopausal symptoms in a humorous way," Estroven Brand Manager, Beth Smith tells "Marketing … Read the whole story
The new campaign is the latest example of major brands' focus on conveying that they're listening and responding to the so-called "voice of the … Read the whole story
Dependency on cloud computing, outsourcing requirements and interconnected devices will eventually force the advertising industry to follow comprehensive security controls and practices to reduce … Read the whole story
Product placement combined with zombie apocalypse. Embrace your body jiggle. Let's launch! Read the whole story
A rocketing stock price for Netflix -- up 14% in after-hours trading to just under $400 a share on Tuesday, just after releasing its … Read the whole story
An older woman across the street comes out of the house every couple of day to sit on the porch and blow-dry her hair. … Read the whole story
On the one hand, a lot of politicians know nothing about using social media and streaming video. On the other hand, President Obama seems … Read the whole story
On Dec. 16, 2014, IAB released "State of Viewability Transactions 2015,"a position paper that put forth seven principles for viewability transactions in 2015. Since … Read the whole story
CEO Jason Kilar is betting that sufficient millions of users will pay $2.99 a month to get a chance to see content (with some … Read the whole story