TVBlog
"Parks and Recreation" took on the subject of data-mining this week, and the episode was not only hilarious, it veered eerily close to reality too. At issue was the growing … Read the whole story
Although some research suggests that TV marketers held back on revealing their actual Super Bowl commercials before the game, online activity around associated Super … Read the whole story
The Federal Communications Commission on Thursday redefined broadband as speeds of at least 25 Mbps downstream and 3 Mbps upstream. That new standard -- … Read the whole story
YouTube plans to make the Super Bowl halftime show the ultimate in entertainment and advertising by leveraging stars, personalities and more than 115 Super … Read the whole story
Although consumers are interested in the new proposed stand-alone TV services, one report suggests it won't start a wave of mass cord-cutting -- but … Read the whole story
The Dish Network continues to expand its entertainment offerings for the Hispanic audience. It now has a new carriage agreement with El Rey Network, … Read the whole story
Although millions will watch this Sunday's Super Bowl, fans say brands are missing the mark if they only air a TV spot. Rather, they … Read the whole story
In a last-minute buy, Lexus ads featuring scale-model remote control cars will run in the third quarter of Super Bowl. The spot is also … Read the whole story
Another stand-alone digital video service will be launched by a traditional TV media company: Viacom will start one for Nickelodeon in February. Viacom wouldn't … Read the whole story
Still waiting for closure with its merger with Comcast, Time Warner Cable posted lower video revenues and subscribers in the fourth quarter -- with … Read the whole story
It's the Enfagrow Toddler Bowl, sponsored by Mead Johnson and airing on several Discovery Communications channels. The partnership, negotiated by Publicis Groupe's Spark, part … Read the whole story
Loctite and its ad agency Fallon are introducing the brand's first Super Bowl ad to raise recognition among everyday users. They want people to … Read the whole story
You mess with the bull and you get... Danny Trejo? I had a hunch that the full ad for Snickers would tackle a famous … Read the whole story
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As you read this, the Barton F. Graf 9000 agency is scrambling to come up with a new Super Bowl spot and have it … Read the whole story
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Finally, a pay TV provider who gets it. Dish Network is offering up a more honest approach to TV advertising: fast-forward through the TV … Read the whole story
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This week I was going to write about publishers who complain that their tech stacks are so complex, they can't prevent ad fraud or … Read the whole story
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When it comes to the Super Bowl, even if millions have seen ads leaked and teased ahead of time, many more millions can resist … Read the whole story
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The Viacom unit announced it would start a standalone Nickelodeon OTT service this year, joining HBO, CBS and more. It's simply taking its business … Read the whole story
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If you aren't aware, there's a big football game this weekend. And, as is the custom, the talk about the commercials is just about … Read the whole story
