by Joe Mandese
Publicis' Starcom MediaVest Group this morning will announce a deal with digital TV set-top data firm FourthWall Media that will enable the agency and … Read the whole story
by Erik Sass
Reuters has launched a new mobile TV news service app, Reuters TV, offering curated, personalized video news content. Currently available exclusively for the iPhone, … Read the whole story
by Laurie Sullivan
Israel-based Wix blew away stats during its $4.5 million 30-second Super Bowl campaign, integrating broadcast television, search, social and display media into the mix. … Read the whole story
by Larissa Faw
In the fast-food category, a non-Super Bowl advertiser with an active social media presence had higher scores across all measurable metrics than its closest … Read the whole story
by Wayne Friedman
Against the backdrop of weaker national TV advertising results, Fox cable networks witnessed double-digit percentage gains in U.S. advertising revenues for its most recent … Read the whole story
by Wayne Friedman
Charter Communications, the fourth-largest U.S. cable company, improved revenue by nearly 10% during its fourth quarter operating period -- as well as stabilizing its … Read the whole story
by Wayne Friedman
Viggle, a TV/entertainment marketing and rewards company, witnessed growing revenue in its most recent period and secured new funding. The company, which can reward … Read the whole story
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by Amy Corr
Who knew a man with a truck was so universally appealing? Chevrolet Colorado's "You Know You Want a Truck" is an amusing video series … Read the whole story
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by Amy Corr
Colorado HealthOP launched a TV campaign that educates Colorado residents on the benefits of the state's first nonprofit health insurance cooperative. "Believe It" features … Read the whole story
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by Amy Corr
JELL-O has "101 ways to make you smile" in a new TV ad that debuted during NBC's "State of Affairs." I would love to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Is subscription video on demand viewing eating into linear TV viewing? Another media analyst believes it is happening big time - and especially at … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The spat between Omnicom Media and Channel 5 is more interesting for its impact on clients rather than how it all started. The point … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Prime placement in the organic search results on engines became key to reaching viewers before, during and after the Super Bowl. Wix created an … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Digital marketing was supposed to be all about metrics, but even social ninjas are now saying it should be measured rather than counted. In … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Crazy to think anyone could give serious thought to competing against the Super Bowl -- a 114.4-million-viewer TV monster this year. Yet this past … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
Late last year, when the History Channel started touting its mini-series, "Sons of Liberty," all over the place, from subways to movie theaters to … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
For the vast majority of digital marketers, non-human traffic is not a debilitating problem. A new comScore study reveals that for 79% of digital … Read the whole story