Viggle, a
TV/entertainment marketing and rewards company, witnessed growing revenue in its most recent period and secured new funding.
The company, which can reward viewers for watching specific TV shows
with advertiser promotions, said revenue grew 43% to $7.2 million in its fiscal second-quarter 2015 period from the same period a year ago. In addition, sequential quarterly revenue grew 11% from
$6.476 million in its fiscal first quarter 2015.
However, cash flow is still negative: Viggle’s earnings before interest, taxes, depreciation, and amortization (EBITDA) posted a $7.0
million loss. It was $5.2 million in the same period a year ago. But better than the $7.8 million in the first quarter.
During the period, Viggle secured a $30 million investment from
Sillerman Investment Company III, owned by Robert F.X. Sillerman, chairman/CEO of Viggle and SFX. Viggle said that SFX entered into a sales agency agreement with Viggle to help Viggle’s brand
partnership, media and sponsorship capabilities.
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Viggle says it added almost 1 million new users during the quarter, bringing the total to more than 7.9 million registered users, compared with
3.7 million users a year-ago quarter, an increase of 116%.
Viggle users have now checked into 451.9 million TV programs and matched more than 105 million songs using Viggle’s music
service.
During the quarter, Viggle added new media partnerships: HGTV, HitFix, Gracenote, and a new mobile technology in collaboration with Opera Mediaworks to help TV network advertisers
offer consumers a new call to action.