TVBlog
by Adam Buckman, Featured Columnist
The makers of next week's all-digital episode of "Modern Family" should be proud of what they have achieved -- turning an idea that might have opened the show to criticism … Read the whole story
by Wayne Friedman
Looking at TV viewership more than halfway through the TV season, most of the big returning program brands are still high on the list … Read the whole story
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by Wayne Friedman
Sinclair Broadcast Group, which posted strong fourth-quarter 2014 results reflecting big TV station acquisitions made last year, is anticipating only a slight improvement in … Read the whole story
by Aaron Baar
"With the smart home and security competitive landscape continuing to evolve every day, consumers are faced with more options than ever before," Jason Shockley, … Read the whole story
by Tyler Loechner
Varick Media Management (VMM), the agency trading desk inside MDC Partners, on Wednesday announced it has tapped Tremor Video as its preferred partner for … Read the whole story
by Larissa Faw
Hyatt and its agency Rokkan are launching the #HyattAllIn social sweepstakes that invites entrants to go "all in" by sharing video content to capture … Read the whole story
by Sarah Mahoney
Admit it. You don't just think you're fast, you think that - on some caffeine-fueled mornings, at least - you may even be faster … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Where does native advertising begin and end on TV? Almost to a point that you can't tell where the brand ends and the content … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
As the UK leads the world by hitting an equilibrium between digital and traditional advertising spend, it's worth noting that digital's more rapid growth … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
With its new deal, A+E Networks will use Rovi's Ad Optimizer to power audience-driven selling. Rovi built an analytics platform that lets media owners … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Don't I feel good being such a smarty-pants TV appraiser that I knew the three pilots it would turn into series? You bet. Don't … Read the whole story