TVBlog
In an unusual move for the host of a late-night comedy show, Jimmy Kimmel took a strong stand Thursday night against the growing anti-vaccine movement. He raised the issue during … Read the whole story
This just in... literally, it's on the network morning news shows as we hold MediaPost's virtual presses to add this breaking story to this … Read the whole story
A fourth-quarter 2014 slowdown in broadcast TV advertising came primarily from automotive and financial service/real estate marketers. Automotive companies -- the biggest category, with … Read the whole story
Nexstar Broadcasting's lackluster fourth-quarter results in traditional advertising revenues were supplemented by huge gains in retransmission and digital media dollars. Retrans fees gained a … Read the whole story
Although video on demand is a big benefit to many TV viewers, one element of VOD activity remains a frustration: Not being able to … Read the whole story
Harris reaped earned-media gold -- $51 million, according to an analysis by Vu Digital. The firm analyzed 18,094 frames of Oscar content, and identified … Read the whole story
Programmatic video ad platform TubeMogul on Thursday announced its fourth-quarter 2014 earnings, beating estimates by around $4 million with $36.1 million in revenue on … Read the whole story
An Oscar win will likely give the prolific character actor more opportunities. But there are more ads featuring him in the pipeline, Mike Linton, … Read the whole story
Word-of-mouth marketing has been a big help to movies for decades. Now, with social media, many are looking to affix specific value to that … Read the whole story
Prada's Fall/Winter 2015 Women's Show proved a big hit on Instagram, producing a 1519% increase in digital engagement. Meanwhile, Victoria's Secret remained on top … Read the whole story
Many country music songs are sad, dark and depressing; the same goes for a country-sounding song for the National Council on Alcoholism & Drug … Read the whole story
The latest anti-smoking campaign from the truth is a long-form music video and 60-second TV spot educating young people on one disadvantage to smoking: … Read the whole story
- COMMENTARY
Used to be that TV advertising revenue changes -- growth, declines, and everything in between -- would have a specific relationship to gross domestic … Read the whole story
- COMMENTARY
Google's YouTube still doesn't make a profit, although it pulled in a big $4 billion in revenue in 2014, up from $3 billion in … Read the whole story
- COMMENTARY
Mobility opens up new opportunities for narrowcasting to niche video tastes. But it also requires a re-thinking of the interfaces we need to access … Read the whole story
COMMENTARYCollective is well known for its use of IP, but mostly it's associated with the Internet Protocol version of that acronym. Today, it received … Read the whole story
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The phrase "________ is the new black" originated in the fashion world. Los Angeles Times? The New York Times? Maybe late '70's? Early '80s? … Read the whole story
- COMMENTARY
According to the latest Advertising Forecast from Strategy Analytics, advertising spend in the U.S. is predicted to grow 3.2% in 2015 to $186.6 billion, … Read the whole story
- COMMENTARY
There was a ton of buzz around "Fifty Shades of Grey" in almost every stage of its development, from the moment the cast was … Read the whole story
- COMMENTARY
But in the last month, the Tribune published by far the most thoughtful take on the challenge baseball faces as it attempts to reverse … Read the whole story
