by Wayne Friedman
HBO's "Game of Thrones" continues to be a powerhouse for its season five start -- even better than its season four debut. The heralded … Read the whole story
by Steve McClellan
The four largest ad holding companies experienced stock declines Monday after Pivotal Research senior analyst Brian Wieser issued a note downgrading the ratings he … Read the whole story
by Wayne Friedman
Finding a potentially new high-profile TV sports athlete has given a boost to CBS -- 21-year-old Jordan Spieth, who dominated in winning the big … Read the whole story
by Laurie Sullivan
Vibrant Media plans to enter the pre-roll ad market competing with video advertising networks in the U.S. on viewability, scale, targeting, and budget, but … Read the whole story
by Joe Mandese
There is perhaps no greater symbol of the success -- or failure -- of content than the tomato. Produce something bad and your audience … Read the whole story
by Karl Greenberg
While PepsiCo replaces Coke in the NBA, Coca-Cola has just signed a four-year deal that makes it official (non-alcoholic) beverage of MLS and U.S. … Read the whole story
by Larissa Faw
The campaign, from Tiny Rebellion, includes "One-Click," a spot that highlights ZipRecruiter's value to small business owners with an overview of key features. Another … Read the whole story
by Karlene Lukovitz
"Think of that: Many millions of people actually do enjoy a fizzy, slightly sweet red wine," "Chicago Tribune" wine critic Bill St. John recently … Read the whole story
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by Wayne Friedman
In the story "Broadcast TV Ad Decline In Q1 Driven By Lack Of Big Events" (Media Daily News, April 13), a new MoffettNathanson Research … Read the whole story
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by Steve McClellan
With the help of ad agency Tiny Rebellion, car buying service TrueCar has launched a social campaign to “thank” the furry friends that starred in … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It's another new season for HBO's "Game of Thrones," which also brings up concerns over piracy. Some still call it "marketing." According to reports, … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Hoping to block the new net neutrality rules, the trade group US Telecom -- which represents AT&T, Verizon and other broadband providers -- sued … Read the whole story
COMMENTARY
by Gary Holmes
Every time my wife and I discuss household spending, her first idea is to cancel HBO. This has been her opening gambit so many … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Nothing beats word of mouth and adding video to that has become a powerful marketing tool, as thousands of beauty vloggers and others have … Read the whole story
COMMENTARY
by Katie Meier
Things are in moments now. Meaning (both discovering it and making it) has to happen quickly in a cut-down society. Yet the paradox is … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
VideoBlocks charges $99 for an annual membership,allowing users to pluck as much stock video footage they want from the existing catalog. Now they're inviting … Read the whole story
COMMENTARY
by Mallory Russell
For the last three Aprils, Dove has launched a stunt-based video campaign about women's beauty issues -- with great success. In 2013, the brand … Read the whole story