On Monday morning, Pivotal Research senior analyst Brian Wieser issued a note downgrading the ratings he had for WPP, Omnicom and Publicis, urging investors to sell their shares in those companies and to exit the sector for the foreseeable future.
Investors took Wieser’s advice — driving those stocks down, along with …
Non-story of the day.
This is hardly the sort of rush to the exit you'd expect in reaction to a truly scary recommendation. In fact, most of these stocks that went down yesterday, went back up today.
Also, as a matter of journalistic presentation, to note that a stock "was down the most on a percentage basis, with a decline of 1.53% to $77.42," isn’t as informative as: “the stock was down $0.79, to $77.42 from $78.62, a decline of 1.53%, the greatest relative decline with the group.” First of all, the 6-bit dip doesn’t seem like that big a deal (it isn’t), and also, a lot of ad folks are, frankly, borderline innumerates, so flipping between absolute values and percentages obfuscates rather than illuminates.
I would agree with Brian on all points -- and here is my evidence and data to support it.
http://www.slideshare.net/augustinefou/investment-thesis-ad-agency-sector-by-augustine-fou-april-2014