beverages
Riunite Wants to Stop Being A Bestseller That Millennials Have Never Heard Of
- by Karlene Lukovitz @KLmarketdaily, April 13, 2015
Mention Riunite to Boomers, and the odds are that they'll reflexively come up with the slogan from the brand's catchy, inescapable TV campaign of the 1970's and '80s: "Riunite on ice — that's nice."
With that marketing support, the Lambrusco became the country's top-selling imported wine by volume in 1976, …
