When the upfront presentations finally conclude on May 14, they will have been going on for 13 weeks. They have taken many forms, ranging from big multimedia presentations staged in … Read the whole story
Overall revenue for NBCUniversal sank 4.0% to $6.6 billion. Excluding any sports programming gave NBC nearly an 8% rise to $6.2 billion. Total NBC … Read the whole story
Heading into the upfront marketplace, CBS now claims No. 1 status across virtually all consumer product categories. CBS says its prime-time lineup delivers more … Read the whole story
The ad industry's media ratings watchdog, the Media Rating Council, has issued its first ever guidance for a "mobile viewable" ad impression, maintaining similar … Read the whole story
In this era of selfies, it's important to look your best at all times. Supercuts takes a cue from the selfie phenomenon to tout … Read the whole story
One of the two spots for the Fiat Chrysler Automobile U.S. truck division takes an unusual turn for a pickup truck brand: it's about … Read the whole story
Like any good TV network, NBC, in closely reading the tea-leaves about binge-TV watching, has decided to feed TV viewers' big hunger. NBC is … Read the whole story
Video-on-demand (VOD) is a benefit of a viewer cable subscriptions, but still not front and center in the television ad model discussion. So where … Read the whole story
Starting this June, Comcast intends to roll out its Gigabit Pro network, offering speeds of 2 Gigabits per second, in Chattanooga, Tenn. That location … Read the whole story
Welcome to a world of multiple exchanges, complex algorithms, confusing jargon, aggressive middlemen, and tuned-out clients. Sound familiar? Well, it's not ad tech. It's … Read the whole story
At its NewFronts presentation later today in New York, the MCN says the social media agency will help promote its brands and advertisers and … Read the whole story
It may well have been the most boring boxing match in history, but the Mayweather vs. Pacquiao fight received a lot of attention on … Read the whole story