NBC's "Aquarius" is an exercise in making a terrible chapter in the history of American crime palatable for a young, modern, squeamish audience for whom the 1960s is as remote … Read the whole story
Advocacy group Free Press is warning that Charter's proposed $56.7 billion acquisition of Time Warner, combined with Charter's acquisition of Bright House Networks, could … Read the whole story
Total day commercial ratings among broadcast networks continue to decline among some key viewers this past season. Season-to-date total day C3 ratings (commercial ratings … Read the whole story
NBCU has hired digital advertising veteran Denise Colella as senior vice president of advanced advertising products and strategy within its advertising sales unit. Colella … Read the whole story
Now more than half of all U.S. TV homes have at least one TV set connected to the Internet. Some 56% of all U.S. … Read the whole story
The "Longer days are for..." campaign, created in-house, includes pre-roll video, digital radio networks, and this year, "a healthy amount of outdoor advertising," Vermont's … Read the whole story
Four sports marketing executives and a broadcaster from the U.S. and South America were charged with racketeering, wire fraud and money laundering conspiracies along … Read the whole story
The TV creative and videos, including behind-the-scenes footage, are being featured on the campaign's Web Site and social media (the social channels encourage sharing … Read the whole story
You've got to hand it to Apple -- always looking for that extra media wrinkle. The company isn't just looking to relaunch Apple TV … Read the whole story
The majority of scripted television shows focus on one of two big topics: 1) the family or 2) the workplace. That's a lot of … Read the whole story
Programmatic television has been picking up steam in recent months. Supply-side platforms supporting automated TV selling have been cropping up and raising funds, an … Read the whole story
It's not all just fight scenes, brothels, and dragons: we're here to unearth the marketing principles lurking in "Game of Thrones," Season Five. Here's … Read the whole story