It was only natural that Univision would drop a show associated with Trump, who angered many Spanish-speaking people when he decried the quality of Mexicans who have emigrated to the … Read the whole story
The CW, coming off a strong year with higher viewership -- virtually the only broadcast network to do so -- has closed its upfront … Read the whole story
Revenues from affiliate fees for U.S. TV-media companies -- now greater than advertising revenues -- will continue to rise at a faster rate than … Read the whole story
U.S. ad spending declined 4.0% during the first quarter, according to the latest estimates from competitive ad spending tracking firm WPP's Kantar Media. The … Read the whole story
Mediaocean, the primary processor of Madison Avenue's media buys, has sold a majority stake to private equity firm Vista Equity Partners. Terms were not … Read the whole story
WideOrbit, an ad management software firm and programmatic TV tech provider, on Friday announced the appointment of Mickey Wilson as chief marketing officer. Wilson … Read the whole story
The company, which replaces General Motors in the sponsorship position, will have use of NFL trademarks across various marketing channels, including branded content, advertising … Read the whole story
The upfront marketplace has started up -- but you might be hard pressed to find any influence on Wall Street. In the old days … Read the whole story
The Federal Communications Commission intends to move forward with new privacy rules for broadband providers this fall, Chairman Tom Wheeler said today. "We committed … Read the whole story
Olympic gold-medal winner formerly known as Bruce Jenner made waves on Vanity Fair's cover with the directive "Call Me Caitlyn," winning the hearts and … Read the whole story
There was a Panglossian philosophy, the metaphysico-theologo-cosmolo-nigology, espoused around the time of the Lisbon earthquake of 1755, which stressed that "things cannot be otherwise … Read the whole story
As video commands a larger portion of advertising budgets, it's not surprising that video viewability is a chief concern. But once this issue is … Read the whole story