TVBlog
We're in the midst of the new fall season, and for all intents and purposes the introductory portion ends this week -- but not with a bang. Read the whole story
TiVo this morning unveiled a new pricing strategy for its TV ratings service that is likely to get the attention -- and market share … Read the whole story
Satellite TV operator DISH this morning said it is rolling out a programmatic media-buying platform that will enable advertisers and agencies to target and … Read the whole story
Yahoo says 15.2 million global viewers sampled the Buffalo Bills vs. Jacksonville Jaguars game in London. About 66% of those came from the U.S. … Read the whole story
COMMENTARYThe lean-back medium is finally leaning into programmatic. It's been a progression, of course, but it's gaining momentum. Note a couple of big developments … Read the whole story
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TV network executives are worried about the long-term weakening of advertising revenues. The near-term question is whether they can make up for this problem … Read the whole story
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Investigative journalist Charlene Weisler and I thought it would be interesting to allow some of the prominent programmatic TV players to speak for themselves … Read the whole story
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Yahoo this Sunday becomes the historic live streaming home of the NFL for one game. No one will fault you for missing it. Read the whole story
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The number of video-based delivery channels, specifically in the mobile space, is growing exponentially. Marketers are realizing that it isn't enough to simply show … Read the whole story
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Mobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend by 2017, making mobile the world's third-largest medium after television and desktop, Read the whole story
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Twitter has announced a partnership with CBS News to provide data on audience reactions and allow viewers to ask questions in real-time during the … Read the whole story
