Another day, another reality-show gimmick. "Fit to Fat to Fit" posits that professional trainers would be better practitioners of their professions if they learned how it feels to be obese. Read the whole story
Against a big NFL divisional playoff game and mostly original airings of network shows, the Presidential Democratic debate on Sunday fared fairly well in … Read the whole story
More than half of pay TV consumers who know about "TV Everywhere" believe it would be an additional cost from networks or pay TV … Read the whole story
The spot is launching first in the U.S. this week, and will be airing on programs including ABC's "Scandal," "Modern Family" and "The Bachelor" … Read the whole story
Some 3,021 global media deals were announced valued at $768.3 billion, up 46.6% in value compared to 2014 -- $ 524.1 billion and 2,988 … Read the whole story
As Madison Avenue begins rethinking the value of time-based advertising exposure, a new study suggests that nine seconds may be the optimum duration for … Read the whole story
Unilever's Vaseline brand and its agency BBH New York are expanding the Vaseline Healing Project to raise awareness about the need for more medical … Read the whole story
Can you think about David Bowie and not think about "branding"? Maybe you should. Most people don't go into music, TV, or other entertainment … Read the whole story
Searching for the correct answers isn't always easy -- especially when you're given a chance to ask one important life-changing question of the three … Read the whole story
...On your smartphone? Park Associates research about Americans' mobile viewing habits are hard to believe. But they are examples of how confusing the enviironment … Read the whole story
Net neutrality advocates have criticized T-Mobile for automatically throttling all video as part of its Binge On. But that might not be the only … Read the whole story