"Lucifer" exerts some kind of life force that makes it likable. Call it charm or charisma -- it's the same effect the show's title character has on almost everyone he … Read the whole story
Looking at the fourth quarter of 2015, broadcast networks continued to see rising ad growth in December, but cable, spot television and syndication all … Read the whole story
Expanding its efforts to measure traditional TV commercial activity, TV advertising researcher iSpot.tv will offer more details about specific TV advertising performance, as well … Read the whole story
DraftKings and FanDuel, as new advertisers, were the darlings of TV sports programmers for most of the fall -- yet in recent weeks have … Read the whole story
Rubicon will used its Guaranteed Orders platform for programmatic TV advertising to AdMore's more than 1,700 national and local television affiliates. Read the whole story
The U.S. ad market finished 2015 with its highest December since MediaPost and Standard Media Index began tracking the marketplace in 2009. The U.S. … Read the whole story
The IAB has appointed Lauren Wiener, president of buyer platforms at video advertising company Tremor Video, its new chair for 2016. Wiener said that … Read the whole story
Plant-based foods keep blood flowing to all the body's organs, says this NSFW PETA ad, which the animal rights group obviously never believed would … Read the whole story
The IAB starts by defining 40 digital video terms, after winnowing down a longer list. Read the whole story
NFL secured the top spot on the leaderboard as the Denver Broncos, and the Carolina Panthers advanced to Super Bowl 50. Over one million … Read the whole story
It's not illegal to pretend a soft drink confers happiness or joy; puffery is deemed fair game by regulators. But at this time in … Read the whole story
Most of the ads are now made available before the Super Bowl telecast, and far from being just an advertising add-on, those online previews … Read the whole story