Pushing
expansion for the growing programmatic TV business, Rubicon Project, the programmatic ad tech company, and AdMore, an automated TV ad platform, have formed an alliance.
The partnership with
AdMore, through its national/local TV station clients, adds the television marketplace to Rubicon Project’s ad tech capabilities, which include traditional desktop and mobile devices, venue
advertising in malls, elevators and lobbies, and digital and static billboards.
Rubicon will used its Guaranteed Orders platform for programmatic TV advertising to AdMore’s more than
1,700 national and local television affiliates.
The companies say the deal will enable advertisers to buy targeted linear TV audiences enabling more efficient and effective convergence of
automated digital and linear advertising.
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AdMore sales will go through Rubicon’s orders market.
Brendan Condon, chief executive officer of AdMore and its parent company, Media
Properties Holdings, states that the deal “enables us to now package, market and deliver Nielsen-monitored linear television audiences across 200 Designated Market Areas to Rubicon
Project’s installed base of premium agencies and brands.”
AdMore says it can reach more than 100 million targeted, Nielsen-rated TV homes across 200 Designated Market Areas.