Oprah and Kirstie Alley are inarguably heavyweights in terms of their stardom, for the TV shows they're known for and their personal histories of weight loss and weight gain. Read the whole story
NCM says its in-theater media inventory is expected to be available in the Strata system by mid-year. The deal will allow marketers to plan, … Read the whole story
The NFL's NFC and AFC championships -- now regularly the second- and third-most-viewed TV programs of the year -- posted strong viewing data, with … Read the whole story
Sky announced Monday that it has invested $10 million in DataXu, a Boston-based programmatic firm that offers analytics and tools for programmatic ads. Read the whole story
Viacom's marketing and creative team, Viacom Velocity, on Monday announced a partnership with Canvs, a tech platform that measures and interprets viewer sentiment in … Read the whole story
Horizon Media has invested in Frederique's Choice, with a stake in in the company and leads media services for the brand. The agency facilitated … Read the whole story
The pay TV business remains "the widest household service in the country after heat and electricity," according to John Skipper, president of ESPN, speaking … Read the whole story
According to the 15th edition of the report entitled Technology, Media & Telecommunications (TMT) Predictions by Deloitte, Virtual Reality (VR) will have its first … Read the whole story