by Wayne Friedman
Total TV-video consumption grew in the fourth quarter of 2015 by just under 1%. These results -- from Nielsen data and estimates from Pivotal … Read the whole story
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by Thom Forbes
TiVo, a company whose name was on the verge of becoming a Xerox-like verb when its DVR devices introduced us to time-shifting and the … Read the whole story
by Wayne Friedman
While the U.S. advertising market is poised for a good year due to digital media, political advertising, and the Rio Summer Olympics, some media … Read the whole story
by Wayne Friedman
TiVo stock soared over 23% on Thursday after a report that it is in talks to acquired by TV programming guide product company Rovi. … Read the whole story
by Larissa Faw
The average home has 10-12 devices, not including linear TV -- which has made measuring and monitoring what people watch infinitely more difficult compared … Read the whole story
by Aaron Baar
Frontier Communications, in an effort to bring more advanced digital video services into the home, this week launched "Vantage," its own suite of products, … Read the whole story
by Ben Frederick
Netflix has announced that it is launching an update to its mobile app that will allow users to control how they consume data by … Read the whole story
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by Laurie Sullivan
From April 2015 through February 2016, YouTube site visitors have spent 485% more time watching candidate- and issue-related videos, with nearly 50% of that … Read the whole story
by Wendy Davis
A federal judge's order requiring television monitoring service TVEyes to disable some of its functions "could have unintended consequences for search providers," Google and … Read the whole story
by Tanya Gazdik
The company realized it had an opportunity when a Toyota executive was watching an NBA game and saw three different spots for the Corolla … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Automotive TV advertising has long been a bellwether TV advertising category. But when we get into the big political TV advertising seasons, automotive advertisers … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Earlier this week someone wrote an opinion column suggesting that marketers might want to figure out how to "monetize" dark social. Which of course … Read the whole story
COMMENTARY
by Kipp Jarecke-Cheng, Columnist
There's an iconic scene in the 1997 cinematic masterpiece, "Romy and Michelle's High School Reunion," where one of the titular characters had, like, a … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
young multicultural viewers are still subscribing to, and watching, traditional television that reflects their images and experiences. Urban content viewers, (multicultural viewers watching TV … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
You don't want to know how yuge. Very. very yuge. YouTube says gives politicians and the rest of us pointers for watching/using YouTube for … Read the whole story