TVBlog
Dallas is the latest community to have its reputation besmirched -- if not obliterated altogether -- by Bravo's latest expansion in its relentless "Real Housewives" franchise. Read the whole story
Alongside dramas and nonscripted series, Freeform is heading into late-night with a new talk show titled "Later Bitches." Freeform targets the 12- to-34-year-old audience, … Read the whole story
Programmatic and ad tech company Collective is licensing FourthWall Media cable TV set-top-box viewing data, which will help it push to more attribution measures. Read the whole story
Over the past five years, total U.S. advertising has been averaging around 0.95% of GDP. Total U.S. advertising was around $165 billion in 2014, … Read the whole story
Some key media stocks fell more steeply on Thursday than many general market indices -- down 2% to 4%. Discovery Communications was off 3.5% … Read the whole story
San Francisco-based digital agency Septeni America will use TubeMogul's technology for automated TV and digital video ad buying on a self-service basis, the companies … Read the whole story
Amy Marks will lead marketing ideas and campaigns across all platforms around the world, including digital, TV, radio, print and live events. She was … Read the whole story
"What's Up Moms" has more than 1 million subscribers and over 35 million views per month, thanks to its quirky how-to and short form … Read the whole story
The U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) and its agency The Tombras Group are spending $5 million to launch a … Read the whole story
- COMMENTARY
Even with what many call one of -- if not the best -- NCAA Men's Basketball Championship Games ever, ratings for the game on … Read the whole story
COMMENTARYAt a panel hosted by Tremor Video, the hot topic was how programmatic TV can improve, and what partners can do to accelerate the … Read the whole story
- COMMENTARY
Why do we so often find ourselves tiptoeing around, afraid of offending folks doing "branding" when we want to talk about measuring sales outcomes … Read the whole story
- COMMENTARY
When everything is measured with the same yardstick, in theory, everybody wins. The thinking: it encourages multichannel video programming distributors to discover and exploit … Read the whole story
- COMMENTARY
The 2016 race to the White House has been an election cycle of many firsts, particularly when it comes to the candidates' advertising campaigns. … Read the whole story
