TVBlog
by Adam Buckman, Featured Columnist
Dallas is the latest community to have its reputation besmirched -- if not obliterated altogether -- by Bravo's latest expansion in its relentless "Real Housewives" franchise. Read the whole story
by Adam Buckman
Alongside dramas and nonscripted series, Freeform is heading into late-night with a new talk show titled "Later Bitches." Freeform targets the 12- to-34-year-old audience, … Read the whole story
by Wayne Friedman
Programmatic and ad tech company Collective is licensing FourthWall Media cable TV set-top-box viewing data, which will help it push to more attribution measures. Read the whole story
by Wayne Friedman
Over the past five years, total U.S. advertising has been averaging around 0.95% of GDP. Total U.S. advertising was around $165 billion in 2014, … Read the whole story
by Wayne Friedman
Some key media stocks fell more steeply on Thursday than many general market indices -- down 2% to 4%. Discovery Communications was off 3.5% … Read the whole story
by Felicia Greiff
San Francisco-based digital agency Septeni America will use TubeMogul's technology for automated TV and digital video ad buying on a self-service basis, the companies … Read the whole story
by Sara Guaglione
Amy Marks will lead marketing ideas and campaigns across all platforms around the world, including digital, TV, radio, print and live events. She was … Read the whole story
by Sara Guaglione
"What's Up Moms" has more than 1 million subscribers and over 35 million views per month, thanks to its quirky how-to and short form … Read the whole story
by Larissa Faw
The U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) and its agency The Tombras Group are spending $5 million to launch a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Even with what many call one of -- if not the best -- NCAA Men's Basketball Championship Games ever, ratings for the game on … Read the whole story
COMMENTARY
by Felicia Greiff, Staff Writer
At a panel hosted by Tremor Video, the hot topic was how programmatic TV can improve, and what partners can do to accelerate the … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Why do we so often find ourselves tiptoeing around, afraid of offending folks doing "branding" when we want to talk about measuring sales outcomes … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
When everything is measured with the same yardstick, in theory, everybody wins. The thinking: it encourages multichannel video programming distributors to discover and exploit … Read the whole story
COMMENTARY
by Andrea Duggan, Op-Ed Contributor
The 2016 race to the White House has been an election cycle of many firsts, particularly when it comes to the candidates' advertising campaigns. … Read the whole story