TVBlog
A TV star for president? Only in America, as Don King might say. But should we really be surprised? The surprising answer: Yes, we should be. Read the whole story
Looking at the brand value of TV networks versus video-streaming subscription business, TV networks still command a higher value -- 67.8 to 64.1. Slightly … Read the whole story
Responding to Viacom majority shareholder National Amusements' announcement that it had removed five Viacom directors, lead independent director Frederic Salerno said a lawsuit in … Read the whole story
Among some important new research and insights unveiled during the Advertising Research Foundation's annual Audience Measurement Conference in New York this week was one … Read the whole story
"We have done movie tie-in programs before, but never to this depth and across all our channels from exclusive products and tailored services to … Read the whole story
"We are talking to people moving up to luxury, and those who are right sizing from a smaller or larger SUV or looking for … Read the whole story
Nintendo takes first place two days in a row, a major lift coming from E3. Netflix sticks in the ratings again, thanks to news … Read the whole story
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Poof. One act of hubris, a snide journalistic decision - and you're gone. Read the whole story
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At the recent Modern Marketing Summit, I moderated a panel, "Know Thy Customer: Predictive Modeling And Brands Doing It Right," in front of over … Read the whole story
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Mobile-first social Millennials see social as more important than television for news -- and half of the time, they don't notice which media brand … Read the whole story
