TVBlog
A TV star for president? Only in America, as Don King might say. But should we really be surprised? The surprising answer: Yes, we should be. Read the whole story
Looking at the brand value of TV networks versus video-streaming subscription business, TV networks still command a higher value -- 67.8 to 64.1. Slightly ... Read the whole story
Responding to Viacom majority shareholder National Amusements' announcement that it had removed five Viacom directors, lead independent director Frederic Salerno said a lawsuit in ... Read the whole story
Among some important new research and insights unveiled during the Advertising Research Foundation's annual Audience Measurement Conference in New York this week was one ... Read the whole story
"We have done movie tie-in programs before, but never to this depth and across all our channels from exclusive products and tailored services to ... Read the whole story
"We are talking to people moving up to luxury, and those who are right sizing from a smaller or larger SUV or looking for ... Read the whole story
Nintendo takes first place two days in a row, a major lift coming from E3. Netflix sticks in the ratings again, thanks to news ... Read the whole story
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Poof. One act of hubris, a snide journalistic decision - and you're gone. Read the whole story
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At the recent Modern Marketing Summit, I moderated a panel, "Know Thy Customer: Predictive Modeling And Brands Doing It Right," in front of over ... Read the whole story
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Mobile-first social Millennials see social as more important than television for news -- and half of the time, they don't notice which media brand ... Read the whole story
