Television News Daily
Monday, October 31, 2016
  • Nielsen Pulls November Cable Estimates, Cites Potential 'Issue'

    Nielsen this weekend disclosed a potential problem affecting its national TV ratings for November. The issue was revealed after analysts published reports discussing November ... Read the whole story

  • Fox's World Series Continues To Score Big Ratings

    The Chicago Cubs and the Cleveland Indians series is drawing strong viewership. Game Five grabbed the biggest results so far with a Nielsen 21.5 ... Read the whole story

  • Big Clients Big On Data To Manage Agencies, Media Metrics Rank Highest

    Big advertisers are big on data to manage their agency relationships, according to results of a member survey being released this morning by the ... Read the whole story

  • Gotlieb Slams ANA Report On Transparency

    Ad industry titan Irwin Gotlieb, global chairman of GroupM, on Thursday blasted the ANA's report on agency transparency released earlier this year as an ... Read the whole story

  • 'Stranger Things' Happening Through Google Allo

    Google's Allo messaging app will send people on a "Stranger Things' scavenger hunt inspired by the fiction-horror Web television series on Netflix created by ... Read the whole story

  • Kia Launches NBA-Themed Campaign

    The NBA is more popular than ever, and its "diverse and tech-savvy fanbase is exactly the type of customers" the automaker is looking for, ... Read the whole story

  • Let's Send The Trivago Guy Packing

    Did you ever consider how much viewers, now stuck observing the final stretch (and stench) of this mightily dispiriting election on TV, might appreciate ... Read the whole story

  • Earned Media Out Of Gas, Trump Now Spends Big On TV

    Just weeks before the election, Donald Trump is now outspending Hillary Clinton on TV -- something many believe he should have been doing for ... Read the whole story

  • Pros Assess PTV Data, Sales, Pricing Issues

    Lack of data standardization is a substantially bigger hurdle to programmatic TV's speed of adoption than incompatibilities with the traditional TV selling/buying process was ... Read the whole story