TVBlog
The first story out of last week's barnstorming of New York City by the folks at the National Geographic Channel was that they have removed the word "Channel" from their … Read the whole story
Nielsen this weekend disclosed a potential problem affecting its national TV ratings for November. The issue was revealed after analysts published reports discussing November … Read the whole story
The Chicago Cubs and the Cleveland Indians series is drawing strong viewership. Game Five grabbed the biggest results so far with a Nielsen 21.5 … Read the whole story
Big advertisers are big on data to manage their agency relationships, according to results of a member survey being released this morning by the … Read the whole story
Ad industry titan Irwin Gotlieb, global chairman of GroupM, on Thursday blasted the ANA's report on agency transparency released earlier this year as an … Read the whole story
Google's Allo messaging app will send people on a "Stranger Things' scavenger hunt inspired by the fiction-horror Web television series on Netflix created by … Read the whole story
The NBA is more popular than ever, and its "diverse and tech-savvy fanbase is exactly the type of customers" the automaker is looking for, … Read the whole story
- COMMENTARY
Did you ever consider how much viewers, now stuck observing the final stretch (and stench) of this mightily dispiriting election on TV, might appreciate … Read the whole story
- COMMENTARY
Just weeks before the election, Donald Trump is now outspending Hillary Clinton on TV -- something many believe he should have been doing for … Read the whole story
- COMMENTARY
Lack of data standardization is a substantially bigger hurdle to programmatic TV's speed of adoption than incompatibilities with the traditional TV selling/buying process was … Read the whole story
