I finally realized recently that he wasn't worth anything, although this 17-inch talking Steve Urkel doll once held at least a smidgen of sentimental value for me. Read the whole story
The VAB estimates that 71% of marketers are willing to pay higher cost-per-thousand prices (CPMs) with addressable ads -- which can span live and … Read the whole story
A new study says 58% of owners of digital media players use them as an addition to regular TV. In 2014, this number was … Read the whole story
Through eight weeks of the new season, ABC has five of the top 10 non-sports shows among 18-49 viewers whose households makes $100,000 or … Read the whole story
The network will feature what it calls "wholesome family and faith-based entertainment programming" using MGM's library of film and television content. It will launch … Read the whole story
Placemedia, a programmatic supply-side platform for TV, said it's teamed up with Rubicon Project, to expand access to programmatic television (PRV) advertising demand. Read the whole story
The prime-time TV season has been underway long enough to give us a good handle on how each new show is performing. The following … Read the whole story
TiVo research now says many pay TV subscribers value a network of around $1.50. Given that consumers focus -- more or less -- on … Read the whole story
The fact is, Netflix is actually building audiences for appointment TV, not eliminating TV advertising. Read the whole story
Regulators should hold off on a plan to allow consumers to shed set-top boxes, according to the head of the Senate Commerce Committee. Read the whole story
The convergence of art and science has yielded some of the more interesting innovations of our time. As a brand analyst, I'm fortunate to … Read the whole story
John Lewis's bouncing #BusterTheBoxer has already walked Christmas for shares and engagement, and now it's the number one target for #StopFundingHate. Read the whole story