TVBlog
Week after week, "Project Runway" accommodates a mind-boggling array of in-show sponsorships that is breathtaking to behold. Read the whole story
Now that he is President-elect, Trump's overall earned media value is $752.6 million -- up over 32% from his October's $568.5 million. Read the whole story
The 27-year veteran at the network, who ascended to president of advertising sales and marketing at the ABC Television Network, and headed up a … Read the whole story
TV shows see the lion's share of social media activity coming from tweets from their TV viewers. But when it comes to efficiency per … Read the whole story
Stan Fields has been promoted to Chief Client Officer-New York and Eva Kantrowitz has been elevated to Chief Strategy Officer for brand development. In … Read the whole story
- COMMENTARY
Amazon cancelled its original TV show "Good Girls Revolt", based on the 1970 discrimination case at Newsweek, just weeks after starting up. Reports suggest … Read the whole story
- COMMENTARY
For marketers, the Super Bowl is the great equalizer, providing common context for the entire marketing community. It enables us to tweet about the … Read the whole story
- COMMENTARY
Drawbridge looks to product-based attribution, identity-based marketing, and addressability as key themes for 2017. Read the whole story
