Television News Daily
Tuesday, December 13, 2016
  • Shifting Promo Dollars To Media Produces Higher ROI

    Shifting as little as 10% of promotional dollars to media advertising can drive strong return on media investment results for marketers, according to a … Read the whole story

  • Discovery Invests In Digital Publisher Batanga Media

    The company, which focused on content for Latin America and the U.S. Hispanic market, follows a deal Discovery made with Group Nine Media -- … Read the whole story

  • Nike Says Choose Running Over Zombies, Selfies, Celebs

    The effort, for Nike Running, shows no running shoes, no people, no exercise equipment, not even the Apple Watch Nike+ or a screen shot … Read the whole story

  • Is Trump The Best Thing That Ever Happened to Advertising?

    No sector is better prepared to take advantage of the current necessity for a radical shift from push to pull -- and to creatively … Read the whole story

  • One Successful Broadcast TV Strategy: Focus On The 'Big' Nights

    Live events -- sports, musicals or whatever -- can lure premium prices from advertisers because TV viewers are watching TV commercials in real time, … Read the whole story

  • Golden Diss Of Netflix, Amazon? Not Hardly

    The Hollywood Foreign Press Association announced nominees for the Golden Globes, and Netflix and Amazon each tallied "only" five. Somehow, that may seem disappointing. Read the whole story