TVBlog
Advertisers that may now be contemplating withdrawing their commercials from "Hannity" are exhibiting a conscientiousness about the environment for their messages that was heretofore undetectable. Read the whole story
NBC and CBS are claiming victory for the 2016-2017 season, even as overall TV broadcast and cable networks are generally trending down in viewership … Read the whole story
The deal is for the upfront and scatter markets. It will allow "programmatic" optimization and targeting across brands using Mediaocean's and VideoAmp's software. Media … Read the whole story
Samba TV, a provider of audience-based advertising insights, has partnered with video ad-serving platform SpotX to enhance audience targeting and segmentation for video advertisements … Read the whole story
Among those using commissions, about 30% of respondents participating in a study released Tuesday by the Association of National Advertisers (ANA) said they use … Read the whole story
The repositioning is being expressed in a new campaign developed with Havas Chicago's Millennial-focused unit The Annex. The "Drink on the Bright Side" creative … Read the whole story
From Tuesday (5/23) to Wednesday (5/24), TNT tracked a 1804% increase in digital engagements, thanks to 1.8M content interactions captured on the TV network's … Read the whole story
- COMMENTARY
The three most overused words in the advertising biz this year are "data," "agency" and "TV." All three are core to the current status … Read the whole story
- COMMENTARY
Health care is a human necessity -- not an option. Entertainment? Not so much. Read the whole story
- COMMENTARY
Facebook on Tuesday said the company will start testing a new self-service tool called Audience Direct that lets publishers sell video ad space directly … Read the whole story
