TVBlog
Suggestions that Americans might turn away from football are based on data about its toll on many players and the issue of players remaining seated and ignoring the national anthem … Read the whole story
For the upcoming TV season, Nielsen has raised estimates slightly on the number of U.S. TV homes -- by 1.0%. Read the whole story
In addition to Network Ten in Australia -- one of Australia's three major commercial broadcast networks -- the deal includes the company's core linear … Read the whole story
The Trade Desk is something of a rarity in the roiling waters of ad tech/martech these days: It's profitable. The demand-side platform, which enables … Read the whole story
In an effort to show how it values multicultural consumers, Verizon will leave a mostly Spanish-language spot untranslated during the MTV VMA telecast. Read the whole story
- COMMENTARY
What has made the prospect of addressable TV advertising frustrating for many marketers is that, while it's technically achievable, the economics are difficult to … Read the whole story
- COMMENTARY
Advertisers want multiple digital media platforms as part of a healthy overall marketplace for their messaging. Read the whole story
