Winfrey is the subject of a year-long exhibition at the National Museum of African American History and Culture in Washington. Read the whole story
Media executives say the mini-broadcast network pulled in about 15% more advertising upfront dollar volume versus a year ago, to an estimated $560 million … Read the whole story
When programmers reduced ad loads, such as cutting the number of ads by 50% or more, viewer engagement had single-digit growth -- just 7%. … Read the whole story
SteelHouse's survey of marketers found that 78% plan to buy ad inventory on connected TV devices and services in the next 12 months. Read the whole story
Existing media agency tools are still a good place to start, and syndicated research companies such as MRI are also helpful, says Josh Martin, … Read the whole story
Samba TV's plan, still in development, is to update its suite of apps and incorporate a "wallet" capable of storing digital tokens. Users could … Read the whole story
Universal is launching an interactive cinematic virtual reality game in advance of its Jurassic World: Fallen Kingdom movie later this month. The game, Jurassic … Read the whole story
It's hard to compare decades of presidential news content and media -- especially since so much has changed with new media platforms. After steady … Read the whole story