TVBlog
by Les Luchter, Staff Writer
Host Eddie Muller, aka "the czar of noir," makes his intros thoroughly entertaining. If you watch the movies all the way through, you'll also be treated to his outros, providing … Read the whole story
by Wayne Friedman
Fox News Channel led all cable news channels with 2.8 million total viewers. MSNBC was next at 1.6 prime-time viewers. Read the whole story
by Wayne Friedman
These results exclude the Winter Olympics and the World Cup. SMI says national TV was able to maintain its levels versus a year ago, … Read the whole story
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by Wayne Friedman
Kantar will contribute to measure short- and long-term campaigns in terms of awareness and intent. Data Plus Math will measure short-term campaigns and their … Read the whole story
by Joe Mandese
Fox News Channel is facing another potential ad boycott, this time sparked by a top newspaper editor who called it "the most effective thing" … Read the whole story
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by Alex Weprin
The content partnerships team acquires TV series and movies and manages Hulu's relationship to TV networks. However, Heather Moosnick will also expand the company's … Read the whole story
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by Alex Weprin
Emotional connections and a good story are crucial to an ad's success - at any length. Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
It leaves me sleep-deprived and stressed-out after a roller coaster of emotions -- but it's still worth it. Read the whole story
COMMENTARY
by Kate Holliday
Advanced TV provides campaigns with a full-screen captive experience and the targeting power of digital. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
If sources routinely fail to be reliable -- let's say they make over 5,000 misleading or false claims over a two-year period -- it's … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It's the only top news source in a Western European country that is trusted nearly equally across the generations. Read the whole story