How many people will care enough about choreographer Bob Fosse and dancer Gwen Verdon to watch "Fosse/Verdon"? Read the whole story
The new broadcast standard is scheduled to roll out in the top 40 U.S. TV markets by the end of 2020. Test markets already … Read the whole story
For the most current year, Hulu is forecast to lose $1.7 billion, while Disney's investment in BAM Tech and other digital businesses is expected … Read the whole story
The number of Americans deemed "cord-nevers" who have never subscribed to a traditional TV service grew 9% over the past two years to 31 … Read the whole story
A majority of those surveyed (51%) said ads on streaming services are more relevant than those on traditional broadcast or cable TV. A majority … Read the whole story
Episodes of "Being Erica," "Bedlam," "Primeval" and "Robin Hood" will appear across Pluto TV's channels. Also, the company will create two dedicated "pop-up" channels … Read the whole story
For the most recent week of syndication ratings data shows "Page Six TV" averaged a 0.6 household rating, below all other news magazines. Last … Read the whole story
D2C brands are made for mass reach marketing. Their savvy for turning owned, earned and paid media into news heightens their memorability. Read the whole story
With linear TV still leading the pack, advertisers now see connected TV as a supplement to their linear campaigns. Many streaming video services syndicate … Read the whole story
As the presidential election season ramps up late this year and next, one can only imagine political advertising -- plagued in 2016 by Russian … Read the whole story
Ad blocking is remaining constant, but researchers are finding that consumers now take out subscriptions to avoid the ads. Read the whole story