TVBlog
If a character named Perry Mason is not a lawyer, can this character really be Perry Mason? Logic would dictate that the answer is no. Read the whole story
Disney CEO Bob Iger suggested that a deal in which Comcast sold its Hulu stake to Disney could maintain NBC programming on the service. Read the whole story
A founding member of OpenAP, Levy is executive vice president, digital revenue, advanced ad products and operations at Fox Corp. Read the whole story
A majority of ad execs believe the upfront will expand or remain stable over the next five years, but a significant percentage believe it … Read the whole story
Nielsen's SVOD content ratings found that of the top 20 most-watched shows on Netflix, licensed shows comprised the top six, and eight of the … Read the whole story
The promotion is part of a launch campaign claiming the snacks are so in demand that a cheese shortage could ensue. Read the whole story
- COMMENTARY
Now, TV networks are taking the reins, leaving out the middleman and offering more real-time marketing buying connections. Read the whole story
