Television News Daily
Monday, July 8, 2019
  • TV's Role In Global Ad Market Continues To Erode: Internet, OOH Ascendant

    TV is poised to lose its dominant share of global ad spending within the next two years, according to a revised outlook released today … Read the whole story

  • Netflix Toughening Criteria For Original Content Spend

    The potential for attracting new viewers is reportedly being given even greater weight as competition proliferates. Read the whole story

  • Ad Outlook Downgraded Again, This Time It's Zenith

    Zenith has downgraded its global ad-spending forecast for 2019, now predicting 4.6% growth to $639 billion. That's down a bit from the 4.7% growth … Read the whole story

  • How To Make The Emmys More Viewer-Friendly

    Last year's Emmy Awards broadcast was the least watchable I've ever seen, and I've been watching them forever. It seemed sparse, hollow, and low-budget. … Read the whole story

  • Online Viewing Gains Momentum, Driven By Non-Linear TV

    Such a shift reflects a behavioral change in viewing habits, as more TV watchers from the U.S. and Europe gravitate to non-linear TV. Read the whole story