Watch a show like "For Life" and all you see are long faces with pained expressions. Read the whole story
Despite 24 nominations--and spending an unprecedented $70 million on its Oscars promotional campaign--the streamer's entries won just two awards. Read the whole story
In pursuit of higher-potential global distribution, Netflix has extended its Liberty Global partnership, which will include 11 million subscribers in Europe. Read the whole story
Looking to find standard data formats for ad campaigns, Coalition for Innovative Media Measurement, along with Ad-ID, Advertising Research Foundation, IRI, and Kantar, will … Read the whole story
The spots demonstrate the platform's immersive viewing experience while paying tribute to movie-making on Hollywood's biggest night. Read the whole story
NFL Network and Tegna local news stations are among the first to offer Reddit content, including "AMA" recaps and broadcast features on Reddit posts … Read the whole story
Local TV ad costs are trending upward in one of Maine's cities as the Presidential primary season heats up. Rates in Bangor, ME have … Read the whole story
Samba TV and Amazon are building out an attribution model that enables brands to confirm a tv ad leading to a purchase with no … Read the whole story
GOP presidential candidate Joe Walsh said some choice words on MSNBC after the presidential impeachment vote, where all Republicans, except one, voted to acquit. Read the whole story
Ad fraud in the CTV environment has grown along with ad spend, as in other emerging digital ad environments. An ad-fraud prevention expert lays … Read the whole story