The "Upfront Connect" site is a client-exclusive platform, which includes "The Screening Room," giving access to full series and previews. Read the whole story

The capability, which allows direct-sold and programmatic inventory to compete within the same marketplace, is already being used by NBCUniversal in its One Platform, … Read the whole story

Nielsen says heavy sports viewers still watch lots of sports programming -- with 10% of their Sunday viewing on sports content. Although heavy sports … Read the whole story

Charter's existing HBO subscribers will get the SVOD at no extra charge when it launches next month. Other video, broadband and mobile Charter customers … Read the whole story

The credit bureau's data on individual consumers will be combined with Tubi's tracking of content consumption behavior via device IDs to let give Tubi … Read the whole story

A couple of months into the U.S. COVID-19 pandemic, consumers, advertisers and media outlets are adjusting to new norms, and as far as the … Read the whole story