Advertising messages inspired by COVID-19 give viewers "positive feelings," according to a new survey, but nearly an equal number say it doesn't generally change … Read the whole story

While it may seem like a given that the upfront network TV ad marketplace will likely be down in both volume and pricing this … Read the whole story

Cable TV news nets continue to generally lead all networks, with CNN and Fox News Channel posting strong gains. Among lifestyle nets, the Food … Read the whole story

HBO Max will be integrated with the Apple TV app on Apple's mobile devices and latest TVs, and streamable to older Apple STBs. Current … Read the whole story

Fans should've been thrilled at a tweet announcing the early debut of the final "Star Wars" film on Disney+ two months early. Instead, many … Read the whole story

So much for the Golden Age of media content. The latest installment of a weekly COVID-19 tracking study from Mindshare finds that nearly half … Read the whole story

Cheddar has closed its LA studio. It has two live-stream channels, one for business (Cheddar Business) and another for general news (Cheddar News). Read the whole story

Consumers also are showing signs of adapting to the "new normal" of the pandemic, with the percentage of people saying they feel "scared" by … Read the whole story

The Ad Council is adding several new faces to its Board of Directors following the group's spring meeting on Tuesday. Read the whole story