NBC Universal mounted a live-stream event that it carefully positioned as not-an-upfront. Read the whole story
Streaming of TV content is still posting at levels nearly double vs. a year ago, Nielsen says, but declining slightly in streaming minutes in … Read the whole story
The move will place Taboola's feed on the websites of local news stations like NBC 4 NY, NBC 10 Boston across desktop, tablet and … Read the whole story
Data from SQAD shows change in average prime-time ad-unit costs from the first quarter to April, when ad demand plummeted due to pandemic. Read the whole story
Another month into the COVID-19 pandemic and major marketers are indicating much more protracted or deferred advertising campaigns.That's the finding of "Wave 2" of … Read the whole story
Nearly half of Americans believe the White House is the No. 1 source of false and/or misleading information about the COVID-19 pandemic in the … Read the whole story
"I attribute everything that has gone wrong to coronavirus," Quibi co-founder Jeffrey Katzenberg tells The New York Times. Read the whole story
Limited-time rentals promise to be a lucrative channel for studios and streaming partners, especially if they can establish a business model that draws more … Read the whole story
"The Greatest Comeback Story is Written" is the theme of a new Trump ad. Where is that story written and did anyone bother to … Read the whole story
The hypocrisy continues, as several hosts continue to urge other businesses across America to reopen. Read the whole story
As brands tighten their belts, the marketing funnel will be forced to get skinnier. How can this be accomplished? Less waste and more precision. Read the whole story