WFA Tracking Study Finds Ad Campaigns Being Deferred Longer Due To Pandemic
- by Joe Mandese @mp_joemandese, May 12, 2020
Another month into the COVID-19 pandemic and major marketers are indicating much more protracted or deferred advertising campaigns.
That's the finding of "Wave 2" of the World Federation of Advertisers' just-released "COVID-19 Response Tracker" study.
The study shows more than two-thirds (69%) of marketers are delaying campaigns by …
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