TVBlog
by Adam Buckman, Featured Columnist
Stories found on the internet about a supposed controversy concerning the famed car from "Dukes of Hazzard" are the journalistic equivalent of fishing expeditions. Read the whole story
by Wayne Friedman
TV network sales execs are up in arms over Nielsen's announcement that it would delay integration of out-of-home viewing into its national TV ratings. … Read the whole story
by Wayne Friedman
Total political advertising from all marketers was $5.2 million in the last month with 1,979 airings and 1.7 billion impressions, according to iSpot.tv. The … Read the whole story
by Karlene Lukovitz
NBCU reveals an exclusive new U.S. streaming deal with the U.K. soccer organization in time for the streamer's July 15 debut. But sticking points … Read the whole story
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by Karlene Lukovitz
The solution is designed to streamline planners' use of first-party data across systems and workflows and perform blind matches with Nielsen panel data to … Read the whole story
by Sara Guaglione
With this new integration, marketers can target over 1 billion monthly video views across STN's video platform, according to the companies. Read the whole story
by Sara Guaglione
"The Sims Spark'd" will feature four episodes produced by EA and ELeague, with 12 contestants competing for a $100,000 grand prize. Read the whole story
by Wayne Friedman
Young adults 18-29 are much more interested in protest vs. election-related news and are keenly interested in the COVID-19 pandemic, a Pew Research Center … Read the whole story
COMMENTARY
by Catrina McAuliffe, Op-Ed Contributor
Brands are now center stage as the world waits for their response. If they choose wisely they may experience dramatic growth. If they err, … Read the whole story
COMMENTARY
by Karlene Lukovitz
The agency's group director weighs in on what matters most now and what's likely to dominate strategies in the months ahead, as marketers, agencies … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
For advertisers dependent on live sports on TV, it's time to get your Plan B in place. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A Bank of America analyst deems this is a good move, since both Netflix and Amazon are reaching "scale in movie output." Read the whole story