Nielsen is launching an audience planner solution designed for data-driven linear TV campaigns.
Nielsen Audience Planner streamlines integration of first-party data across multiple systems and workflows for analysis or data-driven linear deals, according to the company.
The solution performs blind matches, on the fly, between marketers’ first-party data and Nielsen’s panel measurement data to create audience profiles.
Newly created segments can flow across in-house, third-party and Nielsen solutions.
For Nielsen Media Impact (NMI) users, new segments will be automatically uploaded for use in tactical media planning.