TVBlog
In the first-night kickoff to this week's four-night GOP virtual convention, the Republicans had a stark message: It is either us or them. Read the whole story
A recent survey found that U.S. consumers respond more favorably to advertising on CTV platforms, and 65% are actively seeking ad-supported, free streaming services. Read the whole story
As movie theaters slowly re-opened, "Unhinged" scored as the highest-grossing wide-release theatrical film since early March, but with much lower comparative U.S. box-office receipts. Read the whole story
Vizio's Inscape linear TV data from 15 million smart TVs has been integrated with EMX's CTV inventory across major networks, channels. Read the whole story
Following a multi-agency competitive review, LG Electronics Inc. is retaining WPP’s LG-One group as its global communications agency partner. Public relations firm Hill+Knowlton Strategies … Read the whole story
"What we're getting in 'Madden 21 'appears to be the worst version yet," according to one reviewer. Read the whole story
- COMMENTARY
TV marketers understand ad pullbacks are common in periods like this. But no one wants to be off-air at the precise and unpredictable moment … Read the whole story
COMMENTARYDiisney+ and Hulu will drive Disney D2C revenue of $11.2 billion this year, estimates Macquarie Research -- far exceeding streaming's contribution to total revenues … Read the whole story
COMMENTARY"If you really want to drive them crazy, say 12 more years," was how the Republican nominee for President opened his convention Monday. Because … Read the whole story
- COMMENTARY
Roughly 16 different initiatives are currently underway to find the industry's Holy Grail: true cross-platform measurement. Read the whole story
